Litecoin, the silver to Bitcoin [BTC]’s gold, has gained far more adoption than any other cryptocurrencies as its supporters are constantly working to further its adoption. With the efforts of enthusiasts in the community, Litecoin has finally stepped into the global stage of Ultimate Fighting Championship [UFC].
Litecoin has now become the official cryptocurrency partner of UFC 232: Jones Vs Gustaffson, two light heavyweight fighters which are scheduled to be held on December 29 in California. This partnership of Litecoin makes it the first cryptocurrency to sponsor mixed martial arts organization, UFC.
Charlie Lee, the creator of Litecoin, tweeted:
“Excited to announce that the Litecoin logo will be on the canvas as the Official Cryptocurrency Partner of @UFC 232 on 12/29 in Inglewood CA!”
As per Lee’s tweet, the Litecoin’s logo “LTC” will be displayed on the canvas, promoting awareness to millions of viewers watching the fight and helping push LTC adoption to next level.
The Litecoin Foundation also posted about this news on their blog. It stated:
“We view this sponsorship as the first step to what will hopefully be a long and fruitful relationship with UFC. We look forward to the possibility of doing some amazing things with this incredible organization.”
Charlie Lee, the man behind Litecoin, has always been pushing cryptocurrencies as they have the sound money properties that the fiat currencies lack. With this adoption of Litecoin, Lee’s dream of educating people about decentralization and sound money properties comes an inch closer to reality.
Brad Nickel, a Twitter user, commented:
“I like Litecoin, but this is yet another example in crypto of bad branding and marketing choices. If you are sponsoring race cars, pro wrestling, or UFC, then you haven’t thought about target markets or don’t know what one is.”
Tastes Like Chikun, another Twitter user, replied to the above comment:
“Crypto Twitter is an echo chamber. The only people hearing what you just said are #Crypto followers. This is a poor negative response to a positive situation based only on drawing attention to yourself.
You must be targeting the unhappy middle-aged man demographic. U nailed it.”
Subscribe to AMBCrypto’s Newsletter
Follow us on Telegram | Twitter | Facebook