It’s been about 9 months since the release of the BAT Roadmap 1.0 in June 2017. That’s right around the halfway point of the timeframe that the roadmap covers, so it’s an ideal time to assess the progress made so far and look forward to what the next 9 months might have in store.
In case you don’t know much about Basic Attention Token yet, you can start by reading this project overview. With the ambitious goal of fixing the broken attention economy and revolutionizing digital advertising, BAT is one of the most interesting projects out there and well worth the time to learn about.
Before diving into what’s left on the roadmap for 2018, let’s catch up on the current state of BAT and digital advertising in general.
The Turning Tide for Publishers and Ad Tech
Some of the…